MassMutual Financial Group Digital Strategy Manager - Direct To Consumer in Boston, Massachusetts

Since 1851, MassMutual’s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We at MassMutual value diversity and inclusion. We’re people helping people.

A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.

Together, we’re stronger.



Digital Consultant

Location: Boston, MA


This position will support the MassMutual Direct to Consumer team. The DTC team is responsible for business and model exploration, refinement and evolution. We seek to do this in a high caliber team. We are a flat organization, working as a cohesive team on multiple ideas/pilots, scaling existing businesses at any given time. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data driven analysis and decision making.

Job Summary:

The Digital Consultant will play a critical role in working across marketing, technology, customer service and operations to deliver a cohesive digital strategy and roadmap that will enable client acquisition at scale, including but not limited to customer web experience and client relationship management capabilities. This role will also partner with Data Science to establish models to support the direct to consumer end to end needs.


  • Build an overall customer acquisition blueprint, framework, and roadmap that allows business to stay on track and pivot when needed

  • Build out audience personas based on who we want to attract and target, including their background, career, values, goals, reservations and decision-making tendencies

  • Build out ideal customer journey maps for different engagement models, which highlight the ways people are interacting online or offline, most important touchpoints, what makes them leave or come back

  • Work with the Customer Experience (CX) partners to translate business goals and requirements into actionable plans resulting in meaningful customer experiences

  • Identify key channels and match audience to channels, overlay engagement models into journey maps

  • Develop content strategy tapestry for each audience, categorize and build roadmaps for content development

  • Build plans to execute on efforts

  • Establish the right measures for success, analytics, data reporting, etc…


  • 4-year college degree

  • Experience developing digital strategies for engaging and acquiring customers

  • Strong communication and client facing skills

  • SEO experience with full understanding of how it impacts organic search

  • Familiar with CRM programs and customer journey mapping tools and techniques

Ranked No. 77 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2017) and recognized as a World’s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.


Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.

Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.

Value People: We respect and learn from each other’s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.

Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.

Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day.

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

At MassMutual, we’re fostering an inclusive and dynamic environment where our employees are valued for who they are and can build successful careers. For us, diversity and inclusion is more than a goal, it’s the only way forward.

• 100% rating on the Human Rights Campaign Corporate Equality Index (2018)

• National Association for Female Executives Top Company for Executive Women (2017)

• DiversityInc Noteworthy Company (2017)

• Disability Equality Index® (DEI) Best Place to Work for Disability inclusion (2017)

• Working Mother Media 100 Best Company (2017)

• Military Friendly Employer (2018)