MassMutual Financial Group Marketing Consultant - Events in Enfield, Connecticut
Since 1851, MassMutual’s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We at MassMutual value diversity and inclusion. We’re people helping people.
A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.
Together, we’re stronger.
We are seeking a polished and experienced individual contributor events marketing professional with strong strategic marketing experience related to events planning, such as conferences, in the B2B space. Develops effective strategies and themes that tie back to campaigns and other key messaging as provided by the advisor marketing leads. Develops content and executes projects, working closely with internal and external resources. Must be a self-starter, take initiative and have strong collaboration skills. Ability to network and learn from various business units of the company and travel to attend events.
Responsibilities will include, but are not limited to:
Develop and manage the B2B events strategy in all key aspects of the client event planning process
Assess each conference event to gather competitive intel and evaluate execution and effectiveness of strategies and tactics in order to continuously improve outcomes and engagement from events
Builds out approach for each event working with key internal and external partners
Build invitation lists, create branded communications, and execute invitation sends and processes as well as post event surveys
Pre-event planning including: participate in planning team conference calls, liaison with external events coordinators/owners, and brainstorm new event approaches
Create and execute an end to end lead capture process, including benchmarks and metrics to be evaluated post event
Treats each event uniquely by researching and working with conference coordinators to uncover all possible opportunities for marketing at the event and leverages those that will be most effective for our organization and drive the most engagement (i.e. banner and signage, sponsorship, speaker opportunities etc.)
Considers and leverages social media and other communication tactics to drive engagement with MassMutual at the event
Manages post-program analysis and post-event discussions with planning team
Communicate with internal and external stakeholders on a day-to-day basis
Manage "swag" and conference materials including all event giveaways
Ranked No. 77 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2017) and recognized as a World’s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.
Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.
Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.
Value People: We respect and learn from each other’s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.
Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.
Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day.
For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest.
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.
At MassMutual, we’re fostering an inclusive and dynamic environment where our employees are valued for who they are and can build successful careers. For us, diversity and inclusion is more than a goal, it’s the only way forward.
• 100% rating on the Human Rights Campaign Corporate Equality Index (2018)
• National Association for Female Executives Top Company for Executive Women (2017)
• DiversityInc Noteworthy Company (2017)
• Disability Equality Index® (DEI) Best Place to Work for Disability inclusion (2017)
• Working Mother Media 100 Best Company (2017)
• Military Friendly Employer (2018)