MassMutual Financial Group Marketing Technology Manager in Enfield, Connecticut

Since 1851, MassMutual’s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We at MassMutual value diversity and inclusion. We’re people helping people.

A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.

Together, we’re stronger.

Description

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Marketing Technology Consultant

MassMutual is looking for self-driven individuals that is passionate about both the marketing process and technologies. As Marketing Technologist Consultant you will support the technical design, development, integration, and administration of the core platforms within the MarTech stack that will help drive marketing processes, make data actionable and automate marketing campaign development and execution.

Essential Duties and Responsibilities:

  • Work with the AVP of Marketing Technology to design, develop and support complex marketing technology stack including not limited to marketing automation, sales automation/CRM (Salesforce) as well as content, data base & project management tools.

  • Help restage digital eco system with fragmented infrastructure to cohesive digital environment and support enterprise digital partners as advocate for business related to marketing digital ecosystem and marketing technology

  • Help implement the integration of these tools including mapping and testing.

  • Create system workflows to optimize marketing processes including design, execution and validation.

  • Collaborate with Marketing and Campaign Managers to support campaign execution.

  • Develop marketing dashboards and lead funnel tracking across the customer journey

  • The Technologist is expected to continually improve his/her knowledge of tools, data, the business, and best practices.

  • Candidate Qualifications

  • Bachelor’s degree in business-related field

  • 4+ years of experience with marketing technologies or other technologies that requires similar technical and process skills.

  • Experienced in developing scalable processes that ensure best practices in lead generation, campaign management and lead management

  • Understanding and prior experience with marketing automation tools such as Salesforce Marketing Cloud, Marketo, Hubspot and or Pardot.

  • Analytical experience in end-to-end campaigns development process and make cohesive automated workflow recommendations

  • Working Knowledge of Salesforce.com

  • Strong interpersonal skills and ability to interact with employees of all levels of the organization

Ranked No. 77 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2017) and recognized as a World’s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.

CORE VALUES

Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.

Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.

Value People: We respect and learn from each other’s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.

Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.

Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day.

For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest.

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

At MassMutual, we’re fostering an inclusive and dynamic environment where our employees are valued for who they are and can build successful careers. For us, diversity and inclusion is more than a goal, it’s the only way forward.

• 100% rating on the Human Rights Campaign Corporate Equality Index (2018)

• National Association for Female Executives Top Company for Executive Women (2017)

• DiversityInc Noteworthy Company (2017)

• Disability Equality Index® (DEI) Best Place to Work for Disability inclusion (2017)

• Working Mother Media 100 Best Company (2017)

• Military Friendly Employer (2018)