MassMutual Financial Group Marketing Campaign Associate in Springfield, Massachusetts

Since 1851, MassMutual’s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We’re people helping people.

A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.

Together, we’re stronger.




Management of Client Acquisition email and direct mail campaigns which drive leads and sales to various distribution channels. Supports new initiatives and strategic projects. Has some knowledge of email technologies and direct marketing strategies. Makes recommendations from a business perspective, influences decisions and participates in projects with cross-organizational boundaries, particularly in the company’s digital marketing team. Works with business partners in planning and execution strategies. Supports integration of marketing activities across channels.


  • Manages e-mail and direct mail campaigns for Client Acquisition team, including prospect and client efforts, as well as lead nurturing and remarketing.

  • Supports the creative development process, including development of marketing brief, coordination with agency partners and compliance/legal routings.

  • Setup campaigns in compliance with system requirements to ensure campaign can be tracked and reported properly and that all response channels are properly functioning.

  • Assist with testing plan development, prioritizing most significant opportunities and efficiencies across campaigns.

  • Process data for email and direct mail campaigns; set up audits to ensure accuracy of files.

  • Participate in budgeting and vendor management to minimize costs while maintaining quality work

  • Measure results of campaigns and make recommendations based on results

  • Manage schedules and timelines to maintain campaign dates

  • Assist with the annual planning process.

  • Develop quality control processes that validate the accuracy and reasonableness of marketing plans and sales projections across key measures.

  • Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.


  • 3+ years of email marketing experience is required

  • Experience with marketing automation tools, such as Marketo, Eloqua or Pardot, or with email campaign tools, such as Silverpop

  • Experience with design tools such as Adobe Creative Suite

  • Experience running A/B and multivariate split tests

  • Advanced MS Office proficiency, particularly in MS Excel

  • Database management skills required, experience working various database programs, including the ability to write simple queries and extract data

  • Basic understanding of direct response tracking methodologies and sales attribution models

  • Basic knowledge of statistical techniques, such as predictive models and significance, and how/when to apply them

  • Good quantitative skills – able to extrapolate information and apply to other areas

  • Able to understand and influence tactical details, while identifying and communicating items of primary importance

  • Able to review large sets of data and evaluate for consistency and accuracy

  • Ability to formalize and standardize process flows and quality control procedures

  • Strong organizational skills and attention to detail

  • Self-motivated and flexible, able to manage multiple priorities at once

  • Candidates must be authorized to work in the United States without sponsoring now or in the future.


  • Agency side email marketing experience a plus

Ranked No. 93 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2018) and recognized as a World’s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.


Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.

Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.

Value People: We respect and learn from each other’s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.

Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.

Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day.

For more information, visit or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest.

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

At MassMutual, we’re fostering an inclusive and dynamic environment where our employees are valued for who they are and can build successful careers. For us, diversity and inclusion is more than a goal, it’s the only way forward.

• 100% rating on the Human Rights Campaign Corporate Equality Index (2018)

• National Association for Female Executives Top Company for Executive Women (2018)

• Disability Equality Index® (DEI) Best Place to Work for Disability inclusion (2018)

• Working Mother Media 100 Best Company (2017)

• Military Friendly Employer (2018)